1. Who Are We?

This Privacy Policy covers the activities of Hypersonic Wholesale Ltd, trading as Sweetpackers. The data controller is the company whose services are being used (referred to as "Sweetpackers," "we," "our," or "us"). This policy applies to all individuals or businesses that trade with us.

We are committed to protecting customer data and ensuring transparency in how we collect, use, and store personal information. This Privacy Policy explains:

• The types of personal data we collect

• How and why we collect and use personal data

• When and why we may share personal data

• Your rights regarding personal data

Sweetpackers serves customers in multiple ways, including online, wholesale, and face-to-face transactions with sales representatives.

2. What Personal Data Do We Collect?

When you trade with Sweetpackers, we may collect the following personal data:

Business and Personal Information

• Name, business name, business address

• Email addresses, phone numbers, title/role

• Date of birth, photo ID (where required)

• Trading names, proof of trading address, and sales information

Account and Transaction Information

• Account number assigned to you

• Purchase history (items bought, payment methods, order details)

• Invoicing and statement details

• CCTV footage from our premises

Online Shopping Information

• Account password (if you create one)

• Online browsing behavior, including site visits and advertisement interactions

• Device information (IP address, browser type, operating system)

• Google Analytics data (including URL and browser preferences)

• Location data (based on IP address)

Credit Applications

If you apply for a credit account, we may also collect:

• Bank account details

• Credit history and financial background (via authorized credit searches, Companies House, Land Registry, or other relevant sources)

Customer Communication Data

When you contact us via phone, email, post, or social media, we may collect:

• Your personal details

• Details of interactions, including emails and social media messages

• Survey responses and feedback

3. Non-Customers or General Public Inquiries

If you contact us but are not a registered customer, we will collect only the necessary information to address your query (such as name, contact details). In some cases, we may need to share this data with a supplier or third-party advisor to resolve your issue. All information will be processed solely for that purpose and deleted in accordance with our retention policy.

4. Why and How We Use Personal Data

We collect and process personal data to:

• Manage customer accounts and process transactions

• Deliver goods and services

• Issue invoices, process refunds, and administer loyalty schemes

• Assess and approve credit applications

• Contact customers regarding their accounts or urgent product issues

• Improve customer experience by reviewing purchase history and preferences

• Enhance security via CCTV monitoring

• Market relevant products or services

We also process personal data to detect and prevent fraud or misuse of our services.

5. Marketing, Promotions & Customer Preferences

We communicate with customers about offers, promotions, and competitions via email, phone, text, post, or social media. Customers can update their marketing preferences by contacting us.

Occasionally, we may share details with third-party partners to promote relevant products or services. Customers have the option to opt out at any time.

6. Sharing of Data

We may share personal data with:

• Third-party delivery partners to fulfill orders

• Payment processors to facilitate transactions

• Service providers to improve our website and product offerings

• Regulatory authorities such as HMRC for audits and compliance

• Fraud prevention agencies to detect and prevent crime

We also work with IT, credit check, and market research providers, sharing only necessary data.

7. Protecting Personal Data

We implement strict security measures to protect personal data, including:

• Secure electronic and physical data storage

• Advanced cybersecurity infrastructure

• Access controls to limit data exposure

• Secure data-sharing protocols with third-party service providers

While we take all reasonable precautions, no data transmission is 100% secure. Customers should take personal precautions when transmitting data online.

8. Cookies & Similar Technologies

Our website uses cookies and tracking technologies to:

• Enhance website functionality (e.g., shopping cart, login preferences)

• Improve user experience and analyze browsing behavior

• Serve targeted advertisements and promotions

Customers can adjust cookie settings via their browser, but disabling cookies may impact site functionality.

9. Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

• Access the personal data we hold about you (Subject Access Request)

• Correct inaccurate personal data

• Request data deletion (where applicable)

• Object to data processing for marketing purposes

• Restrict data processing in certain circumstances

• Receive a copy of your data in a portable format

To exercise these rights, please contact us at sales@sweetpackers.co.uk.

10. Changes to This Privacy Policy

We reserve the right to update this Privacy Policy as needed. Please review it periodically for any changes.